The Biggest Mistake in Home Selling Agent Selection

Homeowners often make a significant error when choosing a real estate agent. They rely on vague advice from “personal finance experts” on TV or from friends and family. These sources typically suggest interviewing three, four, or even five agents before picking one. But when someone mentions this method, the next logical question should be:

What criteria will you use to compare them and select the right agent?

Many homeowners admit they don’t know. They plan to spend several evenings interviewing different agents without a clear method for choosing one. This can lead to trusting someone with one of the biggest financial decisions of their life!

How Companies Make Smart Hiring Choices

When a company hires someone for a significant role, costing $100,000 or $200,000 a year, they have a set of predetermined questions and criteria to evaluate candidates. They know what they are looking for. They never just go with the one they “like” or rely on the notion that “they seemed nice.” Instead, they use logic and reason.

Avoiding Blind Archery in Agent Selection

To do otherwise is to play ‘Blind Archery,’ which can be dangerous. You need to know the kind of agent you want, what matters most to you, and the smart questions to ask.

For example, is the agent’s track record for getting top dollar more important to you than the commission quoted? Is it more important that they are constantly accessible than their ‘success percentage’? These considerations are vital in your home selling agent selection.

Get Your Free Agent Selection Guide

Obtain a FREE AGENT SELECTION GUIDE that includes nine different “Selection Factors” to consider. Use this list to create your own “Short List” of the five most important qualities in the agent you will hire.

You will also find summarized facts and answers related to these Selection Factors. Additionally, a list of the Top 4 Common Mistakes made in choosing an agent is included. These mistakes can lead to undesirable outcomes: homes that never sell, prolonged listings, or selling for much less than expected.

Request Your Free Agent Selection Guide

Fill out the form on this page to request your free guide. For a detailed breakdown of how to sell your home effectively, visit our 9 Step System for more insights.